About us

We are a Swedish company that designs baby clothing and accessories with a focus on natural and organic materials.
Our ambition is for all our products to be made from organic materials that are gentle on both children’s skin and the environment – perfect as thoughtful gifts.

We also offer personalized name embroidery to create unique and memorable garments, tailored for life's very first moments.
With care, quality, and sustainability in every stitch, we aim to provide safe and beautiful products for the littlest ones.

Did you know we always ship our products in our own custom-designed gift packaging?
That means you can give the product as a gift just the way you receive it – no wrapping needed!

We’re currently looking for someone who grows organic cotton and/or silk in Sweden.
Yes, you read that right – we want our entire production to take place in Sweden, from materials and design to packaging.

We’re almost there, but now we’re looking for you – our future Swedish material supplier.
If this sounds like you, we’d love to hear from you!